Is the iPhone X really the future of smartphones?
And the iPhone X was, therefore. The least surprising smartphone in Apple's history - we already knew almost everything about it - is finally official. Despite the many leaks that spoiled the surprise of the launch, Apple played it as if nothing had happened, placing it like never before in the line of the original iPhone. Careful and powerful, the last baby of Apple is undeniably. One can not help but think that by dint of superimposing its lead on its competitors and its progeny of a smartphone that had truly years ahead, the iPhone X seems not quite to reach its full potential.
Hence the stunned reactions of many analysts who predicted no future for him, Steve Ballmer's sarcasm, or the disbelief of the BlackBerry executives who, the story says, thought the terminal and its interactions were related to special effects and bidding, so much it seemed to them impossible that the iPhone, as presented by a Steve Jobs boosted, could be true.
Whether you are an amateur or a detractor of Apple products, you can only recognize that the Cupertino firm has completely changed the face of mobility, not necessarily being the first to adopt a technology or functionality, but often in being the best to combine these innovations and exploit their potential within the same product. Nevertheless, to take up the analogy of ice skating and ice hockey, Apple has spent quite a lot of time over the last five years catching up on pucks that she had not seen spinning under her nose.
The most obvious example is the diversification of screen sizes. Falling aside the success of manufacturers such as Samsung, persisting in the idea that a smartphone must necessarily be usable with one hand, Apple has finally blown up the barriers with the iPhone 6 and 6 Plus, 2014, three years after the Galaxy Note or Galaxy Nexus. And it was to stagnate again. The three-year-old design is back on the iPhone 8 and 8 Plus. Same screen sizes, same resolutions, and same borders that today seem gigantic.
iPhone X: Apple reinvents the iPhone?
With the iPhone X, the message is clear: here is the iPhone that puts 10 years in the legs of its competitors, the true successor of the original iPhone. It is also surprising that it is presented at the same time as the 8 and 8 Plus which blur the message a bit, but either. The figure is there to support the message and the presentation in the new Steve Jobs Theater multiplied references to the shadow of the cofounder of Apple and its mythical revelation of 2007.
It is a delicate exercise to talk about a product that has just been announced and I specify that what I expose here does not question the qualities, no doubt real, of the new iPhone. On November 3, we will be amazed by the quality of the screen, the responsiveness of FaceID - if it works better than the first demo - or the performances of the A11 Bionic chip.
But I can not help it: when I look at this presentation of the iPhone X, I can not help but see another. That of a smartphone whose screen without edge would not be marred by a notch so unsightly, which would not give up completely Home button and TouchID because Apple would have found a way to integrate a sensor on the screen, and whose interface does not exhibit signs of late crafts that do not correspond to the meticulous image that is made of the hardware / software integration specific to the brand.
I can not pretend that Samsung had not released the Galaxy S8, as if LG had not bluffed us just two weeks ago with the V30, as if these manufacturers, who have already made good progress on the subject of the screen without borders (see the Xiaomi Mi MIX 2, or the Essential Phone despite its defects), were not already close enough to where the puck goes.
The position of Apple is quite delicate: on the one hand they can no longer delay this new generation iPhone, under penalty of passing definitively for the manufacturer who emerges the same smartphones every year. And even if it's not true, it's the impression it gives. On the other hand, it seems quite clear that it is not quite "finished", at least not exactly as Apple imagined it, nor ready to be produced so massively, which forces them to 'accompanying iPhone 8 and 8 Plus which carry the natural evolution and maturity of their predecessors. This may be for the iPhone XI.
Forward the puck
To conclude the presentation of his iPhone X, Phil Schiller split the famous quote from hockey player Wayne Gretzky, dear to Steve Jobs and Apple fans: "I do not skate to where the puck already is . I skate to where it is going to be! Few products in the builder's history, apart from perhaps the original Macintosh, better symbolize this phrase than the first iPhone. Everything in the iPhone "1" pointed to new directions, leaving the other manufacturers on the tile, without necessarily realizing it on the spot.Hence the stunned reactions of many analysts who predicted no future for him, Steve Ballmer's sarcasm, or the disbelief of the BlackBerry executives who, the story says, thought the terminal and its interactions were related to special effects and bidding, so much it seemed to them impossible that the iPhone, as presented by a Steve Jobs boosted, could be true.
Evolution and Stagnation
Whether you are an amateur or a detractor of Apple products, you can only recognize that the Cupertino firm has completely changed the face of mobility, not necessarily being the first to adopt a technology or functionality, but often in being the best to combine these innovations and exploit their potential within the same product. Nevertheless, to take up the analogy of ice skating and ice hockey, Apple has spent quite a lot of time over the last five years catching up on pucks that she had not seen spinning under her nose.
The most obvious example is the diversification of screen sizes. Falling aside the success of manufacturers such as Samsung, persisting in the idea that a smartphone must necessarily be usable with one hand, Apple has finally blown up the barriers with the iPhone 6 and 6 Plus, 2014, three years after the Galaxy Note or Galaxy Nexus. And it was to stagnate again. The three-year-old design is back on the iPhone 8 and 8 Plus. Same screen sizes, same resolutions, and same borders that today seem gigantic.
iPhone X: Apple reinvents the iPhone?
With the iPhone X, the message is clear: here is the iPhone that puts 10 years in the legs of its competitors, the true successor of the original iPhone. It is also surprising that it is presented at the same time as the 8 and 8 Plus which blur the message a bit, but either. The figure is there to support the message and the presentation in the new Steve Jobs Theater multiplied references to the shadow of the cofounder of Apple and its mythical revelation of 2007.
It is a delicate exercise to talk about a product that has just been announced and I specify that what I expose here does not question the qualities, no doubt real, of the new iPhone. On November 3, we will be amazed by the quality of the screen, the responsiveness of FaceID - if it works better than the first demo - or the performances of the A11 Bionic chip.
But I can not help it: when I look at this presentation of the iPhone X, I can not help but see another. That of a smartphone whose screen without edge would not be marred by a notch so unsightly, which would not give up completely Home button and TouchID because Apple would have found a way to integrate a sensor on the screen, and whose interface does not exhibit signs of late crafts that do not correspond to the meticulous image that is made of the hardware / software integration specific to the brand.
I can not pretend that Samsung had not released the Galaxy S8, as if LG had not bluffed us just two weeks ago with the V30, as if these manufacturers, who have already made good progress on the subject of the screen without borders (see the Xiaomi Mi MIX 2, or the Essential Phone despite its defects), were not already close enough to where the puck goes.
The position of Apple is quite delicate: on the one hand they can no longer delay this new generation iPhone, under penalty of passing definitively for the manufacturer who emerges the same smartphones every year. And even if it's not true, it's the impression it gives. On the other hand, it seems quite clear that it is not quite "finished", at least not exactly as Apple imagined it, nor ready to be produced so massively, which forces them to 'accompanying iPhone 8 and 8 Plus which carry the natural evolution and maturity of their predecessors. This may be for the iPhone XI.
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